Play for All Foundation is a 501(c)(3) nonprofit that partners with community organizations to design and deliver inclusive, accessible recreation. We serve adults, seniors, children, and people of all abilities and income levels across the Roanoke Valley.

About Play For All

Built for the Roanoke Valley.
Designed with community.

Our Mission

"Everyone deserves the chance to play. We partner with community organizations to design and deliver inclusive, accessible, and joyful play opportunities that strengthen community connection and well-being."


Organization Facts

Who We Are

Play for All Foundation was founded in 2025 in response to a clear gap: recreation in the Roanoke Valley is not equally accessible. Cost, transportation, physical barriers, and programming gaps keep people from participating. We exist to close those gaps, working alongside the communities and organizations already doing the work.

Founded

2025‍ ‍Roanoke, Virginia

Status

501(c)(3) Registered nonprofit

Service Area

Roanoke Valley + surrounding localities

Mailing

P.O. Box 4 Vinton, VA 24179

A young girl with curly hair and a black shirt with pink pants rolls a tire during an outdoor event with other children around.

Leadership

A woman with long blonde hair, blue eyes, wearing a black turtleneck, gold necklace, and earrings, smiling against a dark green background.
A woman in a black dress and high heels sitting on a white ledge indoors near a window with glass blocks and a potted plant, smiling at the camera.

  • Jessica Massey is the Founder and Executive Director of Play for All Foundation. She brings direct institutional knowledge of the Roanoke Valley's recreation landscape and a decade of experience in inclusive program design. She founded PFA in 2025 to close the gap between what communities need and what existing systems can deliver.

  • Vice President

    Kayla brings experience in community banking and financial services to the board.


“Play is a basic pillar of our community because play is where connection, joy, and lifelong memories are made. Being part of this foundation means helping keep our inner child alive, creating spaces where everyone, regardless of ability or age, has the chance to laugh, explore, and simply be themselves.”
— Kandiss Smith, Board Member
Woman in pink workout outfit and black leg warmers posing on gym floor, holding a pink exercise ball, with a colorful mural in the background.
A young woman with long dark hair, wearing glasses, a nose ring, a white lace top, and a lavender blazer, is standing in front of a teal painted brick wall.

  • Board Member

    Meghan brings a background in education and community development to her board role.

  • Board Member

    Kandiss brings a deep commitment to access and belonging in community spaces. She serves as a voice for the people PFA is designed to reach.

Join Our Team

Play for All Foundation is building a working board of community leaders, professionals, and advocates who are invested in recreation equity in the Roanoke Valley.

Board members commit to bi-monthly meetings, participation in at least one annual event, and active involvement in one standing committee.

We are currently seeking members with expertise in:

  • Corporate fundraising

  • Marketing & communications

  • Government & policy

If you are interested in board service or want to learn more before committing, we'd like to hear from you.

Express Board Interest
A young woman with glasses, wearing a green camp T-shirt, black shorts, bright yellow Crocs, and a harness, stands outdoors holding a rope near a large tree with green leaves. She appears to be preparing for a climbing or zip-lining activity, with a car parked in the background.
A person in a purple shirt and black pants standing on a baseball or softball field holding a bat, preparing to swing, with trees and a chain-link fence in the background during fall.

  • Board Member

    Cory has extensive experience in social work and has cut his teeth in youth development and fostering permanency for youth and their families. Cory believes that recreation especially through sports fosters empathy, creativity and positive self-image

  • Board Member

    With more than a decade of experience in the outdoors, Katie has truly seen and done it all. From guiding whitewater rapids to teaching arborist-style tree climbing, her outdoor career is built on adventure, education, and community. If it happens in nature, she has guided it, directed it, or planned it. Her true passion lies in outdoor education, stewardship, and equitable action. For 10+ years she has worked to make nature welcoming for everyone, build programs to bring more folks into the outdoors, and fight for her community to have equitable access to outdoor spaces. The smallest actions can bring forward large impact, and all it takes is making the first step toward change. In her time outside of her day job, she channels her experience into partnering with local outdoor organizations like Play For All to dismantle barriers and provide access to the outdoors for EVERYONE.