Play for All Foundation is a 501(c)(3) nonprofit that partners with community organizations to design and deliver inclusive, accessible recreation. We serve adults, seniors, children, and people of all abilities and income levels across the Roanoke Valley.

About Play For All

Built for the Roanoke Valley.
Designed with community.


Our Mission

"Everyone deserves the chance to play. We partner with community organizations to design and deliver inclusive, accessible, and joyful play opportunities that strengthen community connection and well-being."


Organization Facts

Who We Are

Play for All Foundation was founded in 2025 in response to a clear gap: recreation in the Roanoke Valley is not equally accessible. Cost, transportation, physical barriers, and programming gaps keep people from participating. We exist to close those gaps, working alongside the communities and organizations already doing the work.

Founded

2025 Roanoke, Virginia

Status

501(c)(3) Registered nonprofit

Service Area

Roanoke Valley + surrounding localities

Mailing

P.O. Box 4 Vinton, VA 24179

Leadership

  • Vice President

    Kayla brings experience in community banking and financial services to the board.


Play is a basic pillar of our community because play is where connection, joy, and lifelong memories are made. Being part of this foundation means helping keep our inner child alive, creating spaces where everyone, regardless of ability or age, has the chance to laugh, explore, and simply be themselves.
— Kandiss Smith, Board Member
  • Jessica Massey is the Founder and Executive Director of Play for All Foundation. She brings direct institutional knowledge of the Roanoke Valley's recreation landscape and a decade of experience in inclusive program design. She founded PFA in 2025 to close the gap between what communities need and what existing systems can deliver.

  • Board Member

    Meghan brings a background in education and community development to her board role.


  • Board Member

    Kandiss brings a deep commitment to access and belonging in community spaces. She serves as a voice for the people PFA is designed to reach.

Join Our Team

Play for All Foundation is building a working board of community leaders, professionals, and advocates who are invested in recreation equity in the Roanoke Valley.

Board members commit to bi-monthly meetings, participation in at least one annual event, and active involvement in one standing committee.

We are currently seeking members with expertise in:

  • Corporate fundraising

  • Marketing & communications

  • Government & policy

If you are interested in board service or want to learn more before committing, we'd like to hear from you.